Overview
Mundo Virtual is a modern digital newspaper built for a client who needed a professional, fast, and easy-to-manage online news platform. I handled the project from concept to launch, including UX architecture, UI design, development, SEO, optimization, and deployment.
The logo was provided externally; everything else was executed by me.
Client Goals
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A fully functional digital newspaper
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Clear organization of news categories
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Simple publishing workflow for non-technical editors
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Fast performance and strong SEO
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Mobile-first design
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Scalable platform for future growth
Challenges
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Building a structure that supports daily content publishing
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Ensuring intuitive navigation across multiple categories
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Designing a credible, professional news layout
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Maintaining fast load times despite image-heavy content
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Creating a backend simple enough for editors to learn quickly
My Process
1. Discovery & Planning
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Defined content strategy and audience
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Planned the website structure and category hierarchy
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Outlined editorial workflows and CMS requirements
2. UX Architecture
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Designed wireframes for homepage, category pages, and article layouts
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Structured reading paths: featured stories → categories → individual articles
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Created internal navigation patterns for fast content browsing
3. UI Design
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Clean, modern layout aligned with digital newspaper standards
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Typography optimized for readability
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Category-based visual cues
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Balanced use of spacing and images for a professional feel
4. Development
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Built a custom WordPress theme tailored for news publishing
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Created dynamic sections for Featured, Latest, and Category Highlights
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Implemented custom post types and easy-to-use editor tools
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Integrated author pages, timestamps, and category templates
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Ensured full responsiveness across all screen sizes
5. SEO & Performance Optimization
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Semantic HTML for article and category pages
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Optimized metadata, headings, and ALT attributes
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Lazy loading for images
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Caching, minification, and performance tuning
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Structured category URLs for better indexing
6. Deployment & Handoff
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Hosted, configured, and secured the website
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Performed full QA/testing on browsers and devices
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Trained the client’s editorial team on adding news, photos, and categories
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Delivered a stable, scalable platform ready for daily publishing
Results
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✔️ Fully operational digital newspaper
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✔️ Fast, mobile-first reading experience
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✔️ SEO-ready structure that helps articles rank quickly
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✔️ Easy publishing system for editors
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✔️ Professional design that builds trust with readers
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✔️ Architecture prepared for future growth (video content, new categories, etc.)
Key Learnings
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Designing CMS workflows for non-technical editors
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Balancing performance with a media-heavy layout
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Building scalable content structures for future expansion
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Optimizing news sites for fast indexing and SEO
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Managing a full project lifecycle independently
Tools & Technologies
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WordPress (custom theme)
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HTML, CSS, JavaScript, PHP
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Figma / Adobe XD (for UI wireframes)
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Caching & performance plugins
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Google Analytics & Search Console
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Responsive design techniques
Conclusion
Mundo Virtual highlights my ability to build complete digital publishing platforms from scratch. It showcases my expertise in development, architecture, SEO, UX, and delivering client-ready solutions that scale.
This project demonstrates that I can manage every phase of a digital product’s lifecycle and deliver polished, professional results.
